What is Online Marketing?

Online marketing is a broad term that encapsulates all forms of marketing and advertising that take place in an online environment.  On a macro level, Internet marketing disciplines include but are not limited to inbound marketing, content marketing, on page seo, off page seo, local search, paid search, social media marketing, mobile marketing, video marketing, lead generation, reputation management, and digital pr.  While there are numerous other forms of web marketing like display, affiliate, and email, the aforementioned list of disciplines often incorporate or utilize the other forms of internet marketing. Read more →