Inbound Marketing Definition
Inbound Marketing Definition As a follow up to my What is Inbound Marketing blog, I feel it is important to offer my personal definition for inbound marketing as well as provide my opinion on a few grey areas. While there are a number of popularized inbound marketing definitions, mine is as follows: “Inbound marketing is […]
Digital PR Using Content Marketing
Digital PR Using Content Marketing I read a great quote from Lee Odden recently. He said, “If you want to ensure your brand gets in the media, then become the media.” That got me thinking, what is the media anymore. When I got into the marketing business it was very clear. The “media” was the […]
Digital PR Tools
Digital PR Tools In a digital world, information circulates at light speed and the funnel of that information can easily expand through syndication and spread at an exponentially viral rate. Creating and managing a reputation between a business, brand, or celebrity and the general public requires an ongoing honest effort. By crafting and distributing information […]
Reputation Management Using Content Marketing
Reputation Management Using Content Marketing We’ve spent months discussing all the nuances of inbound marketing, putting your information out there, so that you become the authority in your field. We’ve gone over all the pieces of the puzzle, On and Off Page SEO, Paid and Local Search as well as all the types of online […]
Reputation Management Tools
Reputation Management Tools In the digital age, the moment anything comes to mind, our natural instinct is to immediately search the Internet for information on that person, place, or thing. Based on the information that displays in the top of relevant search results, an opinion or reputation begins to form in our minds about that […]
Lead Generation Content
Lead Generation Content What is the point of everything we have been blogging about for the past 6 months? Entertainment? Sure. Honing our skills? Of course. Exercise? Not so much. Generating leads by creating valuable and informative content? Most definitely!
Lead Generation Tools
Lead Generation Tools Plain and simple, people go into business to generate sales and profit. This fact is easier said than done. In order to accomplish those two goals, there are litany of fundamental steps, good business practices and sometimes a right place right time sense of intuition or luck involved. One common trait of […]
Video Marketing on Vine
Video Marketing On Vine I have written over and over about how you can use content, including text and graphics, to connect with your audience. I’ve sung the praises of taking it to the next level with video marketing. As I previously described, one of the huge benefits of using video is that you can […]
Video Marketing Tools
Video Marketing Tools People love to be entertained by video. This fact is emboldened by the ever increasing multi-trillion dollar valuation of the global film industry as well as the hyper-growth multi-billion dollar valuation of the online video industry. As a marketing medium, online video marketing offers the dynamic ability to not only entertain but […]
Mobile Content Creation for a Mobile World
Mobile Content Creation for a Mobile World I have been really focusing on graphics and images for the past few weeks, but for this entry, I want to get back to basics, overall content, including text. More importantly, content for mobile. You need to use a completely different approach when creating mobile content. The majority […]